![]() ![]() Factors such as quality, performance, reliability, competitive pricing, connect with the consumer plays the critical role for the companies operating in this business. The demand graph is shaped by variables such as the change in the fashion, technology, taste and preferences of the customers. ![]() Nike competes with the company like Lululemon, Puma, Adidas, V.F Corp., athletic UNIQLO and many others. ![]() The apparel, athletic footwear and sports equipment industry are highly competitive due to the presence of a large number of local and international players. Nike is the well-known brand globally and its association with the various sports events such as Cricket world cup, FIFA cup, Olympics and many others has helped the company in creating high TOMA (top of mind awareness) and brand pull.Ĭompetitive analysis in the Marketing strategy of Nike – Brand equity in the Marketing strategy of Nike – There are 697 Nike brand factory stores, 106 inline stores and 99 converse stores and 29 Hurley stores globally. Nike distributes its products worldwide through different channels such as resellers, supermarkets, e-commerce sites, retailers, licensees and company-owned outlets. Distribution strategy in the Marketing strategy of Nike –
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